Introducing Programmable Email

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Robert Vis

Over the last decade, we’ve seen an explosion of messaging and communications channels, from SMS and Voice to WhatsApp, Messenger, Skype, and WeChat, all of which have radically increased our options when it comes to getting in touch with friends, family and even businesses anywhere in the world. Yet, as communication channels come and go, one common denominator emerges time and time again: email.

Everyone uses email. Even in our increasingly on-demand world, where it seems like there’s a communications channel for every preference, email is still the standard-bearer. Maybe your boss loves Slack, your nephew is all about SnapChat, your friends in Europe are on WhatsApp and you interact with your colleagues in APAC via WeChat. There’s no guarantee that everyone will get on the latest channel, or hop on the latest trend. But, you can be assured that every single one of them has an email address.

That’s why MessageBird is teaming up with SparkPost, the #1 email delivery and analytics platform in the world, which delivers more than 37% of the world’s business email. Starting today, SparkPost customers can use the MessageBird platform to send messages quickly and reliably anywhere in the world. In turn, our customers have the ability to send email via Programmable Email or our Programmable Conversations API, which funnels customer interactions across multiple channels into a single conversation thread. Allowing businesses to keep track of all customer communications–whether it be via email, text, voice or messaging app–within a single thread, ensures nothing gets lost or overlooked when support agents dive into previous customer interactions, which is key in understanding customer preferences, increasing customer loyalty and repeat business.

By adding email to our communications offering, we empower businesses to meet their customers wherever they are — helping them meet and exceed customers’ communications needs in an on-demand world.

We are proud to take another step today in delivering on our mission to make communicating with businesses as effortless and intuitive as talking to a friend.

Apply for early access to Programmable Email here!