Employee Spotlight Series: George Liu

Our Employee Spotlight series invites you to meet some of our Birds from around the world. Discover what they love about their jobs, how they’ve grown their careers, what challenges they face and much more. If you’re interested in joining our flock, this is a fantastic opportunity to learn about our culture, people and how we work!


George Liu

Global Director of Solution Engineering

“We work with a no-limit mindset, where you can understand and figure out the problem statement, then go and build something from scratch to solve it. To be able to do that and carry it forward to my team is wonderful.”

George Liu was about 10 years into his career path when he discovered MessageBird — though he says he wishes he’d heard of the company sooner.

“It would have been so fantastic if I had started my first job at MessageBird in solutions engineering,” says George with a laugh, “that would have been a dream come true!”

Prior to becoming a Bird in 2019, his background was primarily in the networking space, including roles in IT security, network admin and presales. But when he landed a role in technical development, he knew he’d found a match.

“I liked trying to understand the tech stack, the value proposition, and figuring out problems to offer the best possible solutions,” George recalls. “MessageBird’s attitude was, ‘We have an API layer, we have the tools, and we can solve anything. We just need to be able to understand our customers.’ I took the leap and said, ‘Let’s do it!’”

How did you hear about MessageBird? 

A Recruiter from MessageBird reached out to me on LinkedIn, but I didn’t know much about the CPaaS space back then. I looked into the product and the more I explored it, the more I found it fascinating. I signed up for the products, played around with the APIs, and I wrote an article about it and published it online. I sent that to the Recruiter and said, “It’s a great product, and I’ll be happy to continue the conversation.” I had an interview and then was hired as a Solutions Engineer based in Sydney, Australia.

Why did you want to join MessageBird?

For me it was about understanding not only the value and potential of the product, but also the people. One of the big reasons I contemplated moving jobs was because it’s paramount for me to place an emphasis on customers and really find solutions for them.

How was your onboarding experience?

Intense! Onboarding meant flying from Sydney to Singapore to meet the APAC team, and then flying to Amsterdam. MessageBird covers a lot of products, and I needed to learn the data orchestration layer behind all of those channels. Plus, back then there were only two Solutions Engineers covering all of the APAC and EMEA regions, so the amount of work happening was huge!

How does a typical day “as a Bird” look for you?

No two days are ever the same! My days can consist of meetings with my team, exploring solution requirements, and working together with customers. Plus implementing technical sales GTM strategies and partnership onboarding.

How do you take advantage of the Work Anywhere policy?

I think it’s great. It allows you to manage your time and set goals and expectations for yourself. Commuting and the need to travel to work costs a lot of energy and time, so taking that away allows you to find your flow much easier. It also gives me more time to spend with my family.

“Because I lead the global team of Solutions Engineers in various time zones, it’s not a ‘9 to 5’ job. For me, it’s more of a lifestyle — and the more time you spend with your team, the more impact you can make and the more support you can provide. That’s also one of the things I find most rewarding about my career.”

What's been your favorite project in your two years at MessageBird?

Working with Aramex, which is a big logistics company. We started the relationship in late 2019 to help with a digital transformation, and they are still a customer today. We’ve been able to provide them with a lot of value, and they’ve been able to leverage every core MessageBird product.

What keeps you coming back to work each day? 

My team, the solutions we create, and the bigger picture that we’re looking to solve.

Compared to your previous jobs, what is something special or different about MessageBird? 

It’s definitely the people and the willingness to collaborate on a global scale — that’s why we’ve excelled so much in this space.

What are the biggest challenges at MessageBird that you have managed to solve?

Relationship building between teams — to be able to freely have a collaborative space between all teams, and emphasize messages from our customers to our product teams and vice-versa.

What gets you out of bed in the morning?

My two-year-old daughter at 5:00 a.m.! 

What do you like most about the MessageBird culture?

Being able to live it and share it with the team. We’re also able to approach management very openly. We aren’t just about numbers, but much more about demonstrating humility with our peers and having discussions around how we can support them to grow.

“MessageBird has a completely opposite approach to where I was working before — it’s very people-centric. Everyone is so motivated!”

What has been the highlight of your MessageBird journey so far?

People talk about company culture, but here it’s more than what’s written on the wall. Our people have been around. We solve problems together, think about how to excel and proceed; everyone is very motivated, in tune with themselves and the bigger picture. 

If you weren’t a solutions engineer, what would you be? 

I would still be trying to solve problems. Probably a software developer. 

What is your message to anyone thinking about starting a career in tech?

Set out some goals that you want to achieve in life, instead of small things. Think about what you really want to do and want to change. From there, find the technologies to support your mission and go for it.

What are three words you’d use to describe MessageBird?

Onwards and upwards!