Is WhatsApp Marketing Worth It? Key WhatsApp Marketing Statistics and How to Calculate Your ROI

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January 31, 2023

In this article, will unpack the black box that is WhatsApp marketing performance and provide you with the tool to assess its potential.

WhatsApp Marketing: 12 Practical Campaign Examples

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Kay Vink

January 31, 2023

12 real-life examples of how brands use WhatsApp to increase engagement, conversion and leads across the customer journey

Macro Trends That Will Impact Marketing in 2023

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Kay Vink

January 31, 2023

To help you plan your marketing efforts in context and navigate the current economic environment, we’ve laid out the consumer and marketing macro trends for 2023. Making sure that your brand can navigate the new terrain — and reach all its targets.

The rise of conversational marketing

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Kay Vink

January 31, 2023

Marketing

Shrinking budgets, difficulty tracking customers due to evolving privacy regulations, and ever-rising consumer expectations. ‍These are some of the macro trends we expect will affect Marketing in 2023.‍Do any of these trends resonate with you? Maybe all of them? ‍Then it’s probably time to consider the potential of conversational marketing.

Breaking down email activity during Black Friday and Cyber Monday 2022 (and what you can do to beat the averages)

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John Landsman

December 21, 2022

With 2022’s Black Friday and Cyber Monday behind us, and two more weeks left in December, let’s look at what we can see of Holiday-related retail email thus far, and share key insights and email best practices for successfully supporting Holiday.